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byCOLORADO: Badges to help brand your business

Monday, July 16, 2018

Are you a Colorado-based company? Are your products made, designed, or even grown in Colorado?

If so, then it is time to profess you Colorado roots! 

DISTINGUISH YOURSELF:

Colorado Office of Economic Development and International Trade designed the byCOLORADO Licensing Program to give Colorado companies an edge. OEDIT found that "92% of state residents say they
would buy more Colorado products if they were identified as being from Colorado."  

AVAILABLE BADGES:

  • Colorado Company
  • Colorado Designed
  • Colorado Employer
  • Colorado Grown
  • Colorado Made
  • Colorado Non-profit
  • Colorado Raised

GET ON BOARD

To join byCOLORADO, you will need to complete a request form. If your organization is approved, you'll receive a royalty-free licensing agreement and a full set of graphics files and brand standards.



MyBizColorado

Wednesday, June 06, 2018

Are you looking to start a small business in Colorado? Small businesses make up 97% of all businesses in the state. According to the Small Business Association, small businesses in Colorado employ one million people, nearly half of the private workforce. Now, registering your business has just been made easier. 

MyBizColorado is designed to provide a user-friendly, streamlined experience to communicate with multiple agencies on essential business start-up activities. Participating agencies and partners include the Department of Labor and Employment, Department of Regulatory Agencies, Governor's Office of Economic Development and International Trade, Governor's Office of Information Technology, Secretary of State's Office, the Statewide Internet Portal Authority, and Colorado Interactive. 

Colorado has a reputation for being a business-friendly state and is continuing to uphold its reputation with the release of MyBizColorado. The new system replaces a dated and cumbersome technology called Colorado Business Express. MyBizColorado is user-focused and is accessible on mobile platforms.

With MyBizColorado, you can:

  • Register for a sales tax license
  • Register employees for wage withholding
  • Register employees for unemployment insurance
  • Find resources to help plan a new business an obtain professional licenses

Discover more about MyBizColorado by watching this short video or start registering today.

2018 Colorado State Minimum Wage Increase

Thursday, January 11, 2018

2018 Colorado State Minimum Wage

Effective January 1, 2018 Minimum Wage: $10.20

Tipped Employee Minimum Wage: $7.18
______________________________________________________________________________________
In January 2017, Voters passed Amendment 70, effectively increasing Colorado's minimum wage standards annually by $0.90 each January until Colorado minimum wage reaches $12 per hour in 2020. The minimum wage will be adjusted thereafter annually for cost of living increases. 

The Division of Labor Standards and Statistics has adopted Colorado Minimum Wage Order Number 34 effective January 1, 2018 through December 31, 2018 to reflect the state minimum wage of $10.20 per hour. No more than $3.02 per hour in tip income may be used to offset the minimum wage of tipped employees. 

According to Section 15 of Article XVIII, of the Colorado Constitution, if either of the following two situations applies to an employee, then the employee is entitled to the $10.20 state minimum wage of the $7.18 state tipped employee minimum wage, effective January 1, 2018. 

1. The employee is covered by the minimum wage provisions of the Colorado Minimum Wage Order.
2. The employee is cover by the minimum wage provision of the Fair Labor Standards Act.

Employers covered by the Wage Order are required to post the Colorado Minimum Wage Order Poster. Vist Colorado Department of Labor and Employment of Colorado Minimum Wage Order 34 Poster and Fact Sheet.

Image:
unsplash-logo Rob Bye





New Year's Checklist for 2018

Thursday, January 04, 2018

Happy New Year! The end of the year has come and gone! The beginning of 2018 is a great time to review and plan your business and marketing efforts for the New Year. Ask yourself these key questions and set (or reset) measurable goals for the upcoming year!

Marketing Questions:

  1. Is my website up to date?
  2. Are all pages, submission forms, and links working properly?
  3. Are my brochures and business cards up to date with all contact information?
  4. Have I recently logged into all social media accounts to ensure all information is correct and there are no outstanding messages?
  5. Have I recently Googled my name and the name of my business? Ensure your website and correct contact information come up first!
  6. How is my business signage? Is it visible and up to code?
  7. What marketing tools generated my best clients? If you don't have metrics in place, establish them for 2018!
Business Strategy Checklist:
  1. Do I need to review and update my current business plan? (The answer is always YES! Every year!)
  2. Do I need a new business plan?
  3. Review your mission and vision statements with your team. Your team needs to believe your message from the inside, out. Does it need updating? 
  4. Review your goals from 2017. Did you hit your sales goals? Why? Why not?
  5. Review your messaging. Does your content and branding get people to take the action that you want them to take?
  6. Work with your team and SBDC Business Consultant to determine your answers. We encourage you to put them someplace visual to keep them in mind throughout the year.
  7. Most importantly, track your results and adjust your marketing sales strategies accordingly.
Call the East Colorado SBDC to set up an appointment so that we can assist you in meeting your business goals for 2018! 

Thank you to East Colorado SBDC consultant Craig Curl for this checklist! We hope you find it helpful for the year ahead! 

Do You Own or Operate a Business in Greeley?

Friday, March 10, 2017

Important Notice!

Are you a business owner or entrepreneur operating in the City of Greeley?

As of January 1, 2017, every person/ company doing business in the City of Greeley is required to obtain a Business License. This includes, but is not limited to, retail stores, restaurants, service-based companies, nonprofits, wholesalers, law firms, accounting firms, health organizations, and manufacturers. 

The new business license will ultimately replace the old sales tax license. If you have filed for a sales tax license in the past with the city of Greeley, but have not applied for a business license, now is the time to apply. Once a business license has been applied for it will effectively close the sales tax license issued to your business. As of December 1, 2017, all sales tax license will be closed and no longer considered to be a valid license in the City of Greeley

There is no fee for the Greeley business license and the license must be renewed every two years.

Contact the Sales and Use Tax staff at 970-350-9733 or GreeleySalesTax@greeleygov.com with any questions. For more information and to apply for a business license online, please visit greeleygov.com/government/finance/business.



Creating Your Call to Action 101

Thursday, December 11, 2014
Nowadays with everything online and focused on social media we need to remember that it is still important to go back to your basics of fundamental marketing. Remember when you would create a regular advertisement? Well, the focus of the advertisement was to get someone to do something. It is the same thing with the electronic versions. Only easier! Today I was skimming through articles online and found a new feature that Facebook is launching. It’s a Call To Action, or CTA, button that you can add on your homepage. How awesome is that? This means that now people won’t have to go through your profile down to your apps box to sign up for your email, or to go to your website, or whatever you have been trying to get them to do. Check out all the details for this new feature on the Facebook Business page.
Facebook Business Page Call To Action Button

The other thing that I wanted to share today was something I read from HubSpot Blogs. It was about the “11 Essential Elements of an Effective Call-to-Action”. To read the full article check it out here: The Complete Checklist for Creating Compelling Calls-to-Action
To sum it up here are the 11 elements for the perfect call to action.
1. Using Easy Language: This means don’t use your industry jargon, make sure you use language that anyone can understand. 5th grade level is great!
2. Always Keep Your Promises: If you say you are going to give them an E-Book, give them the E-Book. Make sure that whatever you promised in your CTA is followed through.
3. Give Up The Goods: If you want people to click on your CTA then you need to identify a clear value proposition that is going to appeal to that target.
4. Today and Today Only: Make it time sensitive, this makes it more appealing like it is a special offer.
5. Make it Big: Make that button big, make it really stand out with your other materials.
6. Make it Pretty: Keep it within your marketing strategy. If you have round shapes with neutral colors don’t go making a pointed neon icon for your CTA, it will throw off your target segment.
7. Make it Clickable or Fake It: Hyperlink the image or make it clickable, remember everyone on the internet is lazy. The easier you can make it the better and more likely they will use it.
8. Add alt. Text: This is not only great for SEO, but if your target market doesn't have great internet connection it will make it easier for them to see what it is.
9. Show it Off: Put it on your website and make it easy to find, perhaps even “above the fold”
10. Test Multiples: If you are trying one CTA try another and track the changes to determine what gets you better results.
11. Target to Each Target Market Segment: If you serve both business to business and business to customer you will need to market to them differently. Identify CTAs to each segment. One size doesn't fit all.