Blog

Google's New Rules

Thursday, February 25, 2016

Tuesday, March 29, 2016

5:30 pm - 7:30 pm

Location: The Summit


Is your Google listing not what it used to be?
Are you frustrated because you've noticed a drop in your website's ranking on Google over the last year? Has your traffic slowed to a trickle?

Well, you're not alone. Late last year, Google released one of their largest changes to their ranking criteria since 2011. Many sites that had been at the top of the page 1 for years dropped dramatically and businesses watched their revenue dry up.

If you're concerned that your website isn't getting the kind of traffic that is should or want to start your website off on the right foot, the East Colorado and Larimer SBDC invite you to join us Tuesday, March 29th. Google expert, Chadd Bryant, will clearly explain Google's new rules and walk you through the Top 10 factors that Google is paying attention to this year.

During this workshop, you'll discover...
- How to write enticing content that also appeals to Google- Two ways to get more people to click on your listing - How to avoid being punished by Google ever again

Presented by:





Chadd Bryant,   Red Rocket Web Specialists 

Special Instructions: 

Individuals must cancel three business days prior to the event for refund. Saturday and Sunday are not considered business days. 
Acceptable cancellation methods include by phone 970-351-4274 or emailing Kyla.Benson@EastColoradoSBDC.com
No refunds will be granted if the registrant fails to cancel three business days prior to event.


This event is sponsored by a partnership between:

     
     
     





Need to Hire? You Need This Checklist

Monday, June 15, 2015

As your small business grows you may need to hire some employees.  Most clients who come to the SBDC are looking for advice on how to grow their business or start.  For those looking to grow their small business, most of the time with growth comes employees.  

This can be an intimidating task to:


  1. Determine if you can afford an employee or employees.
  2. How many people you may need.
  3. Will they be full time, part time or seasonal?
  4. Find the right person for the job.
  5. Determine how much you can afford to pay this person.
After you have determined the answers to all of these questions you are probably thinking great, I have it all figured out. Now comes the paperwork side of hiring.  Here at the East Colorado SBDC we have gathered some resources for you to help you through this process. Here is the New Employer Checklist.
  1. Register your business for an unemployment account.
  2. Report any new hires.
  3. Verify workers' compensation coverage.
  4. Employment verification.  
  5. Verify wage & hour law compliance.
  6. Review worker misclassification.
  7. Post state and federal posters.
For more information and links to complete these items visit the Colorado.gov website by clicking on the link below.

SBDC Advanced, Helping You Grow Your Business

Monday, June 01, 2015

The SBDC Advanced program was designed to help second-stage companies that are on a growth projectory.  Whether they are looking to expand exporting, interested in increasing sales, increasing job creation, or any type of growth the SBDC Advance Program assists these companies to accomplish their goals.  When you are a client for the SBDC Advanced program your company is examined by a specialty team assigned to you.  To find out more about this program and hear from some companies that are utilizing this economic gardening tool in Colorado watch the video below. 


Greeley's Vistor Video, Instant Hit

Monday, March 23, 2015

Is your community looking to develop a video that will focus on all the great things about it? Visit Greeley has developed such a video that highlights all the wonderful things about this place.  The video is a focal piece for people who are visiting or people that are long term residents to showcase the fun, interesting, and great things about Greeley.  For more information about Greeley you can visit the Chamber's website here: Greeley Chamber of Commerce.

SBA Economic Injury Disaster Loans Available to Colorado Small Businesses

Monday, February 09, 2015

SBA Economic Injury Disaster Loans Available to Colorado Small Businesses

SACRAMENTO, Calif. – Small, nonfarm businesses in 17 Colorado counties and neighboring counties in Kansas, New Mexico and Oklahoma are now eligible to apply for low‑interest federal disaster loans from the U.S. Small Business Administration (SBA). These loans offset economic losses because of reduced revenues caused by the drought in the following primary counties that began on November 1, 2014, announced Director Tanya N. Garfield of SBA’s Disaster Field Operations Center - West.

Primary Colorado counties:  Baca, Bent, Cheyenne, Crowley, Kiowa, Las Animas, Lincoln, Otero and Prowers;

Neighboring Colorado counties: Arapahoe, Costilla, El Paso, Elbert, Huerfano, Kit Carson, Pueblo and Washington;

Neighboring Kansas counties:  Greeley, Hamilton, Morton, Stanton and Wallace;

Neighboring New Mexico counties:  Colfax and Union;

Neighboring Oklahoma county: Cimarron.

“SBA eligibility covers both the economic impacts on businesses dependent on farmers and ranchers that have suffered agricultural production losses caused by the disaster and businesses directly impacted by the disaster,” Garfield said.

Small, nonfarm businesses, small agricultural cooperatives, small businesses engaged in aquaculture and most private nonprofit organizations of any size may qualify for Economic Injury Disaster Loans (EIDLs) of up to $2 million to help meet financial obligations and operating expenses which could have been met had the disaster not occurred.

“Eligibility for these loans is based on the financial impact of the disaster only and not on any actual property damage. These loans have an interest rate of 4 percent for businesses and 2.625 percent for private nonprofit organizations, a maximum term of 30 years, and are available to small businesses and most private nonprofits without the financial ability to offset the adverse impact without hardship,” Garfield said.

By law, SBA makes EIDLs available when the U. S. Secretary of Agriculture designates an agricultural disaster. Secretary Tom Vilsack declared this disaster on February 4, 2015.

Businesses primarily engaged in farming or ranching are not eligible for SBA disaster assistance. Agricultural enterprises should contact the Farm Services Agency (FSA) about the U. S. Department of Agriculture (USDA) assistance made available by the Secretary’s declaration. However, in drought disasters nurseries are eligible for SBA disaster assistance.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA’s secure website at https://disasterloan.sba.gov/ela.

Disaster loan information and application forms are also available from SBA’s Customer Service Center by calling (800) 659-2955 or emailing disastercustomerservice@sba.gov. Individuals who are deaf or hard‑of‑hearing may call (800) 877-8339. For more information about SBA’s disaster assistance programs, visit http://www.sba.gov/disaster.

The deadline to apply for these loans is October 5, 2015.

Creating Your Call to Action 101

Thursday, December 11, 2014
Nowadays with everything online and focused on social media we need to remember that it is still important to go back to your basics of fundamental marketing. Remember when you would create a regular advertisement? Well, the focus of the advertisement was to get someone to do something. It is the same thing with the electronic versions. Only easier! Today I was skimming through articles online and found a new feature that Facebook is launching. It’s a Call To Action, or CTA, button that you can add on your homepage. How awesome is that? This means that now people won’t have to go through your profile down to your apps box to sign up for your email, or to go to your website, or whatever you have been trying to get them to do. Check out all the details for this new feature on the Facebook Business page.
Facebook Business Page Call To Action Button

The other thing that I wanted to share today was something I read from HubSpot Blogs. It was about the “11 Essential Elements of an Effective Call-to-Action”. To read the full article check it out here: The Complete Checklist for Creating Compelling Calls-to-Action
To sum it up here are the 11 elements for the perfect call to action.
1. Using Easy Language: This means don’t use your industry jargon, make sure you use language that anyone can understand. 5th grade level is great!
2. Always Keep Your Promises: If you say you are going to give them an E-Book, give them the E-Book. Make sure that whatever you promised in your CTA is followed through.
3. Give Up The Goods: If you want people to click on your CTA then you need to identify a clear value proposition that is going to appeal to that target.
4. Today and Today Only: Make it time sensitive, this makes it more appealing like it is a special offer.
5. Make it Big: Make that button big, make it really stand out with your other materials.
6. Make it Pretty: Keep it within your marketing strategy. If you have round shapes with neutral colors don’t go making a pointed neon icon for your CTA, it will throw off your target segment.
7. Make it Clickable or Fake It: Hyperlink the image or make it clickable, remember everyone on the internet is lazy. The easier you can make it the better and more likely they will use it.
8. Add alt. Text: This is not only great for SEO, but if your target market doesn't have great internet connection it will make it easier for them to see what it is.
9. Show it Off: Put it on your website and make it easy to find, perhaps even “above the fold”
10. Test Multiples: If you are trying one CTA try another and track the changes to determine what gets you better results.
11. Target to Each Target Market Segment: If you serve both business to business and business to customer you will need to market to them differently. Identify CTAs to each segment. One size doesn't fit all.

Sixth Annual Entrepreneurial Challenge

Monday, November 03, 2014

The first deadline for the 2015 Entrepreneurial Challenge is fast approaching and if you are interested in entering this challenge submit your business plan by December 1, 2014.  After submitting your application the Monfort College of business will notify you of your status by December 5th.  This challenge is entering  it's sixth year of competition and the prizes just keep getting better and better! 

Aspiring entrepreneurs with an idea for a new business venture have the opportunity to compete for $50,000 in prize money at the sixth annual UNC Monfort College of Business Entrepreneurial Challenge.

Applications are currently being accepted from now until Dec. 1 at www.mcb-echallenge.com.

The competition is limited to Colorado-based start-up ventures or businesses that have begun business development, market research, product development, and may have generated a modicum of revenue in the sale of products or services.

The first-place winner will receive $25,000, second-place $15,000 and third-place $10,000. In addition, winners will receive business incubator services from the UNC BizHub Collaborative, the business incubator at UNC.

Preliminary Challenge semifinalists will present their business concept to a panel of experts on Jan. 28 at UNC's University Center. Additionally, these semifinalists will be able to participate in an Angel Summit Pitch Contest March 3 on UNC's campus.

Five finalists will then present their business plan in a Shark Tank format during the final competition at the 9NEWS Studios in Denver on March 26. The finals will be televised by 9NEWS sister station KTVD Ch. 20.

"The challenge continues to grow, and we are thrilled about what is in store for the sixth annual entrepreneurial challenge," said David Thomas, assistant professor of management and director of the Entrepreneurial Challenge. "This competition is all about supporting the entrepreneurial spirit and helping people take the first step toward owning their own business. Many of our previous winners have gone on to great success, including recently being featured on the Discovery Channel and in Better Homes and Gardens."

Winners of the fifth annual Entrepreneurial Challenge were IX Powerclean Water, a company that commercializes clean water and safe power innovations; Tabrific LLC., who offers customers a more personalized gifting option for creating experiences around an idea, product, or event; and Congo, an online platform providing users with a qualified doctor or lawyer of their choice.

"Although we've been working on the launch of our product OrganiClear for over a year, the program the challenge put us through really focused our thinking on the market, prospective customers, and how we can raise capital to achieve our business goals," said IX Power Clean Water CEO John R. (Grizz) Deal.


To enter this competition go to the Monfort College of Business Entrepreneurial Challenge dedicated web page.

Free Bonding Education Program & Prime Connections

Monday, October 20, 2014
Are you a contractors that needs bonding and want to learn how to go about getting bonded or increasing your bonds? Below is a flyer about the Bonding Education Program being offered in Fort Collins November 5-7. It is provided by US DOT and is an intensive that will ensure contractors have the right information to work through this complicated process. Connect2DOT partners with the West Central Small Business Transportation Resource Center and we leverage their services to help our clients with bonding.

Business Protection Summit & Resource Day

Thursday, September 25, 2014
In today's complex environment, business face a diverse range of perils. Beyond the headline-grabbing catastrophic wildfires, common events such as mechanical breakdowns, supplier disruptions and changes in staffing can also threaten the success of any organization.

This event, hosted by the Colorado SBDC Network, Downtown Colorado, Inc and the Town of Lyons, will have four interactive, expert panels throughout the day; one-on-one consulting, a resource fair featuring federal, state and local resources; and a happy hour networking event to discuss lessons learned and best practices among businesses.


Strategies for Success in Byers

Tuesday, September 16, 2014


Join the East Colorado SBDC for the all day event in Byers, CO!  This event will host 4 classes focused for small businesses and start ups.  The event is on October 15, 2014 and starts at 8:00 am and the last class will end at 4:00 pm.  Price includes breakfast, lunch, keynote presentation, four training seminars networking opportunities, & entry into Microsoft Giveaway! $300.00 in prizes. 

 The classes that will be hosted are as follows:

1. Colorado Sales Tax Law Fundamentals

Colorado Department of Revenue Taxpayer Education Specialist Ruth West designs and presents taxation training to businesses throughout the state. Her role encompasses researching Colorado tax law, assessing taxpayer education needs and reaching out to numerous facets of the Colorado community raising awareness of Colorado tax law compliance. An experienced instructional designer and facilitator across disciplines and industries, Ruth’s collaborations with subject matter experts have yielded comprehensive and modular training for national, regional and local executives, staff and clients. Ms. West enjoys presenting as a panelist, conference speaker, facilitator and live classroom trainer. Her favorite pastimes include researching baseball history and climbing Colorado 14-ers.

2. Make the Most of Your Website Traffic with Google Analytics

Are you worried that your website traffic simply disappears immediately after visiting your website? Maybe you don't know if your website is getting any traffic at all. Imagine how you could adjust your website if you knew for sure exactly what is working and what is not. Understanding Google Analytics and knowing where your website visitors come from, where they go, and why they leave might be what makes or breaks your online success. In this 90 minute seminar, you will discover how your website traffic behaves and what to do if your prospects simply leave without buying from you.

3. Time Management for Small Business

The number one benefit of time management is more business, which means more income. Time management will allow you to be more focused on key tasks, be more organized, have less stress, and have more time for family, friends, and other interests.

With effective time management, you will:

  • Maximize what can be accomplished in a work day
  • Maximize the use of the limited resources
  • Identify critical areas for special attention
  • Identify tasks that can be delegated to employees
  • Track progress toward your goals
  •  

4. No Guts, No Gain!

What’s holding you or your sales team back? This workshop will improve your effectiveness, strengthen your resolve and inspire you to action.

If you find yourself:

  • Blaming problems on the competition, the economy and bad luck
  • Being fearful and tentative during prospecting and sales calls
  • Baffled by what hold salespeople back from success
  • Angry over accepting too many put offs and delays and never seem to get to the decision
  • Frustrated over yesterday’s disappointments that keep you from enjoying tomorrow’s victories

Pricing:

Registration Dates

  • Through September 30th: $40.00
  • Starting October 1st: $50.00

Price includes breakfast, lunch, keynote presentation, four training seminars networking opportunities, & entry into Microsoft Giveaway! $300.00 in prizes. 

Keynote Presenter: Kelly Manning of Colorado SBDC

Location:

May Farms

64001 Colorado 36,

Byers, CO 80103

8:00am - 4:00pm

Register Today!

Phone:  970-351-4274

Online at

www.EastColoradoSBDC.com/training/seminars

 Thank you to our sponsors for their support to host this great event!